This past week The Wife was sick with flu like symptoms and wasn’t feeling very hungry, so I got to eat a at fast food restaurant I prefer and she doesn’t care for. Other than the fact that she gets physically ill every time we eat a Chipolte, she really likes the free chips offered by the competitors. The reason why I am writing this article isn’t because I am going to review a common restaurant, but rather to harangue their poor attempts at self promotion.

Chipolte prides themselves, and ruthlessly tries to sell the idea that they are some how “green” and that the meat that they serve was treated much better while living that if you choose to eat else where. They even have the motto, “Food with Integrity” and would love to tell you about it. That’s where my problem comes in.

I wouldn’t say I enjoy animals suffering or whatever, but I don’t like the fact that they are using it to try to sell me their product. Yet, if you look at their own soda cup, and read the brainwashing material about how great I am for eating there you can see the following wording: “They say a restaurant could never use MOSTLY naturally raised meat…” Which is what really even made this an issue to me. If you are going to tote that your business does/doesn’t do something should your advertising include the word mostly? I feel like that is a word used when it’s barely over 50% rather than something that they live by. Also they should probably look into a better company to make their advertising come off as out of touch with their goals they seem to care about.

Do you pick your where you eat or buy things on moral/ethical grounds? Do poorly worded advertisements turn you off to businesses? I’d like to hear your thoughts on this.